Investment Year 2018

Financial markets faced a tough year in 2018. We saw several periods of falling share prices, while rising interest rates led to falling bond prices.

On the share markets, a number of uncertainties overshadowed the good performance of the world economy and corporate earnings. The US-China trade war, uncertainty over climbing US interest rates and Brexit all triggered apprehension.

From 1 January 2018 to 31 December 2018, Danish shares fell by 9.85%, European shares fell by 10.7% and US shares fell by 0.4%. These price declines impacted investments globally, with widespread negative returns.



Many of 2018's market uncertainties are still present, but in 2019 we expect better returns, as the global economy remains strong and because we are basically still in an economic upturn.

New glossary

The price you pay for managing your investments consists of various costs and fees. If you have any doubts about the meaning of certain words and concepts in your investment report, please refer to the glossary here.

Also, remember that you can always see the return on your investments in Danske Netbank.

Read more about investment in the categories below

  • We invest for you

    When you enter into an agreement for Danske Bank to manage your investments on your behalf, you pay Danske Bank to seek an optimal return (after costs) based on your stated risk profile. This means that Danske Bank distributes your investments over a number of securities or investment funds, where we expect you to achieve the best possible risk-adjusted return.

    Your return will be determined by a number of factors, including general market conditions and the way we distribute your investments. Since the financial crisis, the markets have experienced several years of positive growth, but it is not unusual for there to be years of poor market development. In fact, you should expect that to happen occasionally. If a given year is bad for the markets, you may experience negative investment returns, as we saw in 2018.

    Therefore, it is important that you remember to continuously update your investment profile if there are changes to your time horizon, risk willingness or financial situation. We will always adjust your investments to reflect our market expectations and match your investment profile and strategy. If in doubt, you can review your investment profile with your advisor at any time.

  • We invest together

    When we invest together, we collaborate on the ongoing adjustment of your investment. We always recommend distributing your investments across a number of securities or investment funds where we expect you will realise the best possible risk-adjusted return.

    A number of factors, including general market conditions and the way we distribute your investments, will determine your return. Since the financial crisis, the markets have experienced several years of growth, but it is not unusual for there to conversely be years of poor market development. In fact, you should expect that to happen occasionally. If a given year is bad for the markets, you may experience negative investment returns, as we saw in 2018.

    Therefore, it is important that you continue to act in accordance with your time horizon, risk willingness and financial robustness. We recommend that you adjust your investments to suit your investment strategy and reflect our market expectations. If in doubt, you can contact your adviser to review your investment profile at any time.

  • You invest yourself

    When you choose to invest on your own, you decide what to invest in plus how and when to invest. You will not receive any active advice from Danske Bank on the conduct of your investments. It is therefore important that you are aware of the risks that may be involved in investing in securities of any kind; thus, we encourage you to stay constantly abreast of financial market developments so that you can adjust your investment.

    A number of factors, including general market conditions, will determine your return. Since the financial crisis, the markets have experienced several years of growth, but it is not unusual for there to conversely be years of poor market development. In fact, you should expect that to happen occasionally. If a given year is bad for the markets, you may experience negative investment returns, as we saw in 2018.

    If you would like consultation on your investments, a Danske Bank advisor will always be ready with expert guidance on our perception of the financial markets at a given time. Please note that if you take advantage of the opportunity to contact an advisor, you will be switching from investing yourself to investing together with us, and that will mean higher trading costs.